At first glance it is quite obvious that the top of the pops website is aimed at young teenage girls, due to its bright colours of yellow and pink, it also has the tagline below the title ‘More Gossip, More Scandal, More…You!’ which tells you that the magazine is about celebrity gossip, which is usually aimed at young women. Although unlike all of the other magazine websites no information about the magazine, articles pictures or anything is available on their website with having to subscribe to their online magazine which costs just as much as their normal magazine does. Where as the NME website contains far more information, articles, interviews, competitions and many other features of a classic magazine on their website for free. The website contains a basic black and red theme running through which is also in the magazine. The website contains 2 large columns at the edge which contain a large advertisement for a video game, which is aimed a teen boys due to the soldiers, guns and blue colour scheme, this advertisement would be aimed at the websites most visitors to gain the most usage it can and therefore the largest audience must be men.
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